Brand Guidelines

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Visual identity

Kativik Ilisarniliriniq’s visual identity is the result of five distinct and inseparable elements. To obtain the logo in vector or another format, contact the Public Relations team  ✉ 

The logo, the icon and the signature

Depending on the context, it is possible to opt for one of the following three versions:

O F F I C I A L   L O G O

Recommended for use at all times

I C O N   O N L Y

For abbreviated use only

S I G N A T U R E   O N L Y

For restricted use

The color palette

A different nuance by sectors of activity.

Blue_Main
# 0072ce

P A N T O N E   285 C

Blue_Pastel
# 61a6df

P A N T O N E   292 U / 2191 U

Green_Main
# 8edd65

P A N T O N E   7487 C

Green_Pastel
# b4e59f

P A N T O N E   7486 / 359

Red_Main
# f9423a

P A N T O N E   WARM RED C

Red_Pastel
# f68986

P A N T O N E   177 / 1775

Purple_Main
# 5C068C

P A N T O N E   2597 C

Purple_Pastel
# a880c1

P A N T O N E   2577 U / 2074 U

Grey_Font
# 858689

P A N T O N E   P 173-6 C

Yellow
# fcad32

P A N T O N E   14-0955 TCX / 13-1145 TN

Grey_Background
# f2f3f8

P A N T O N E   P 115-1 C

Snow_Strong
# 6eb1ec

P A N T O N E   292 / 2915

Snow_Light
# d6e5f5

P A N T O N E   Pastel 9401 / Pastel 9421

Water_Strong
# a5b9e1

P A N T O N E   658 / 283

Water_Light
# e5eaf6

P A N T O N E   P 109-1 C / 9400 U

LineArt_Strong
# c0c1c5

P A N T O N E   442 / 537

LineArt_Light
# e3e4e9

P A N T O N E   538 / Pastel 9023

The typography

A single font is used for the visual identity: Ilisarniq. The latter contains five different weights.

I L I S A R N I Q

Black

I L I S A R N I Q

Bold

I L I S A R N I Q

Demi

I L I S A R N I Q

Regular

I L I S A R N I Q

Light

The patterns

Inuksuk_Alone
Flower_Alone
Pattern01_Alone
Pattern02_Alone
Pattern03_Alone

Logo usage

Depending on the background, it is recommended to use one of the 3 versions of the logo:

White_version

W H I T E   L O G O

Use on colored/dark background
Color_version

C O L O R   L O G O

Use on white background
Black_version

B L A C K   L O G O

Use on white/light background

Printing

For information on printing identity elements, see Graphics Standards.

NOTE: Without permission (direct, written or verbal) from the brand managers, any reproduction, copying, modification or resale of this visual identification is prohibited.