Brand Guidelines

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✉

Visual identity

Kativik Ilisarniliriniq’s visual identity is the result of five distinct and inseparable elements. To obtain the logo in vector or another format, contact the Public Relations team ✉

The logo, the icon and the signature

Depending on the context, it is possible to opt for one of the following three versions:

O F F I C I A L L O G O

Recommended for use at all times

I C O N O N L Y

For abbreviated use only

Signature_KI

S I G N A T U R E O N L Y

For restricted use

The color palette

A different nuance by sectors of activity.

Blue_Main

# 0072ce

P A N T O N E 285 C

Blue_Pastel

# 61a6df

P A N T O N E 292 U / 2191 U

Green_Main

# 8edd65

P A N T O N E 7487 C

Green_Pastel

# b4e59f

P A N T O N E 7486 / 359

Red_Main

# f9423a

P A N T O N E WARM RED C

Red_Pastel

# f68986

P A N T O N E 177 / 1775

Purple_Main

# 5C068C

P A N T O N E 2597 C

Purple_Pastel

# a880c1

P A N T O N E 2577 U / 2074 U

Grey_Font

# 858689

P A N T O N E P 173-6 C

Yellow

# fcad32

P A N T O N E 14-0955 TCX / 13-1145 TN

Grey_Background

# f2f3f8

P A N T O N E P 115-1 C

Snow_Strong

# 6eb1ec

P A N T O N E 292 / 2915

Snow_Light

# d6e5f5

P A N T O N E Pastel 9401 / Pastel 9421

Water_Strong

# a5b9e1

P A N T O N E 658 / 283

Water_Light

# e5eaf6

P A N T O N E P 109-1 C / 9400 U

LineArt_Strong

# c0c1c5

P A N T O N E 442 / 537

LineArt_Light

# e3e4e9

P A N T O N E 538 / Pastel 9023

The typography

A single font is used for the visual identity: Ilisarniq. The latter contains five different weights.

I L I S A R N I Q

Black

Font_Black_FR

I L I S A R N I Q

Bold

Font_Bold_FR

I L I S A R N I Q

Demi

Font_Demi_FR

I L I S A R N I Q

Regular

Font_Regular_FR

I L I S A R N I Q

Light

Font_Light_FR

The patterns

Inuksuk_Alone

Inuksuk_Chain

Flower_Alone

Flower_Chain

Pattern01_Alone

Pattern01_Chain

Pattern02_Alone

Pattern02_Chain

Pattern03_Alone

Pattern03_Chain

Logo usage

Depending on the background, it is recommended to use one of the 3 versions of the logo:

White_version

W H I T E L O G O

Use on colored/dark background

Color_version

C O L O R L O G O

Use on white background

Black_version

B L A C K L O G O

Use on white/light background

Printing

For information on printing identity elements, see Graphics Standards.

NOTE: Without permission (direct, written or verbal) from the brand managers, any reproduction, copying, modification or resale of this visual identification is prohibited.